Privacy policy

Effective Date: 18 March 2026
Jurisdiction: IndiaForteefied.com (“Forteefied,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data.This Privacy Policy explains how we collect, use, store, and share your information when you access or use our website.This Policy is in accordance with:

  • The Information Technology Act, 2000
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
  • The Digital Personal Data Protection Act, 2023 (as applicable)
  • Applicable global data protection best practices

By accessing or using our platform, you consent to the practices described in this Policy.

1. DEFINITIONS

Personal Information means any information that can identify an individual directly or indirectly, including name, phone number, email address, shipping address, IP address, or any related identifier.Sensitive Personal Data or Information (SPDI) includes, as defined under Rule 3 of the IT Rules, 2011:

  • Passwords
  • Financial information (bank details, card data, UPI identifiers)
  • Health conditions and medical records
  • Biometric information
  • Any related sensitive data

Processing refers to any operation performed on personal data including collection, storage, use, sharing, or deletion.

2. INFORMATION WE COLLECT

a. Information You Provide

We collect personal information when you:

  • Place an order
  • Create an account
  • Contact support
  • Participate in surveys or promotions

This may include:

  • Full name
  • Email address
  • Mobile number
  • Billing and shipping address
  • Order details
  • Messages or support queries

Payment Information:
We do not store card numbers, CVV, UPI PINs, or banking credentials. Payments are securely processed via Razorpay (PCI-DSS compliant).

b. Information Collected Automatically

When you use our website, we may collect:

  • IP address
  • Device and browser information
  • Pages visited and session activity
  • Interaction and usage patterns

We use cookies and tracking tools to:

  • Maintain sessions
  • Store cart data
  • Improve website performance
  • Prevent fraud

Consent:
We obtain user consent where required under applicable law and industry practices. You may disable cookies through browser settings.

c. Third-Party Data

We may receive limited data from:

  • Social login providers (Google, Facebook): name and email
  • Logistics partners: delivery and tracking details
  • Payment gateway (Razorpay): transaction status and identifiers

3. USE OF INFORMATION

We use your data strictly for lawful purposes:

  • Order processing and fulfillment
  • Customer support and communication
  • Fraud detection and prevention
  • Payment processing
  • Website performance analysis
  • Service improvement

Marketing Communication:
Promotional messages are sent only with your consent. You may opt out anytime.We do not sell or rent your data to third parties.

4. COOKIES AND TRACKING

We use cookies to:

  • Maintain sessions
  • Store cart contents
  • Analyze traffic
  • Improve performance

You may disable cookies via browser settings. Some features may not function properly.

5. LEGAL BASIS FOR PROCESSING

We process data based on:

  • Consent (user actions or opt-ins)
  • Contractual necessity (order fulfillment)
  • Legal obligations (tax, compliance)
  • Legitimate interest (analytics, security, improvement)

6. SHARING OF INFORMATION

We do not sell personal data. We share information only when necessary:

Service Providers

Purpose Third Party
Payments Razorpay
Logistics Shipping partners (e.g., Shiprocket, Delhivery)
Analytics Google Analytics, Meta Ads


Legal Disclosure

We may share data with authorities if required by law.

Safeguards

All third parties:

  • Are contractually bound
  • Use data only for specified purposes
  • Follow reasonable security practices

Cross-Border Transfers

Some providers (Google, Meta) may process data outside India.Such transfers are made with appropriate safeguards and in compliance with applicable law.

7. DATA RETENTION

We retain data only as long as necessary for:

  • Order fulfillments
  • Customer support
  • Legal compliance

Analytics data may persist for up to 26 months unless cleared.You may request deletion of your data.

8. DATA SECURITY

We implement reasonable security measures, including:

  • SSL encryption
  • Secure payment processing
  • Access control systems
  • Regular security audits

While we follow industry standards, no system is completely secure.In case of a data breach, we will:

  • Notify affected users
  • Report to CERT-In as required
  • Take corrective measures

9. CHILDREN’S PRIVACY

We do not knowingly collect personal data from individuals under 18 without verifiable parental consent.If such data is identified, it will be deleted promptly.Parents may contact us at: privacy@forteefied.com

10. YOUR RIGHTS

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Withdraw consent
  • Request deletion
  • Opt out of marketing

To exercise your rights, contact:📧 privacy@forteefied.comWe will respond within 15 days.Requests may be declined where permitted under applicable law.

11. GRIEVANCE OFFICER

Name: Subhen Kar
Designation: Chief Executive Officer, Obsidira (OPC) Private Limited
Email: privacy@forteefied.com
Address: OBSIDIRA (OPC) PRIVATE LIMITED,
Om Chambers, 648/A, 4th Floor,
Binnamangala 1st Stage, Indiranagar,
Bangalore – 560038

Working Hours: Monday to Friday, 10:00 AM to 6:00 PM ISTAll grievances will be acknowledged within 48 hours and resolved within 30 days.

12. INTERNATIONAL DATA TRANSFERS

Your data may be processed outside India by service providers.By using our platform, you consent to such transfers, subject to applicable safeguards and legal compliance.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.Continued use of the website constitutes acceptance of the updated Policy.